Image & Video APIs overview
Last updated: Apr-23-2025
Cloudinary Image and Video (Programmable Media) is a software–as-a-service (SaaS) solution for developers providing APIs that enable you to automate the entire lifecycle of your image and video assets. These APIs include dedicated Cloudinary Image and Cloudinary Video transformation, optimization, and delivery capabilities, as well as cross-media APIs for uploading, managing and analyzing assets, and managing your account.
You can combine these APIs to automate almost any imaginable image or video use-case.
Key benefits for developers
The Cloudinary Image and Video (Programmable Media) solution offers many features and benefits for managing your media files in the cloud. Some of the main benefits to developers are:
- Minimize media-related efforts from your design and creative departments to reduce costs and decrease time-to-market.
- Use one-liners from your choice of a variety of frontend, backend or mobile SDK libraries for easy integration within your development framework.
- Enjoy cutting-edge, AI-based image, video, and audio transformation features.
- Take advantage of the cloud-based Media Library UI and REST APIs for upload, delivery and administration.
- Provide your end users with enagaging visual experiences that load quickly on every device.
Interactive onboarding
Video tutorials
Additional onboarding resources
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